Chocolate Factory of Happiness
For more than 160 years now, the Swiss company Maestrani Schweizer Schokoladen AG
seated in the municipality of Flawil within the canton of St. Gallen, has dedicated
itself to a very special culinary delight: Chocolate!
Every day, highly passionate chocolatiers gladden adults and children alike with their
sweet creations. The full and precise recipes of the different varieties are passed
down from generation to generation and are one of the best-kept secrets in
the company. In April 2017, Maestrani’s Chocolarium, the Chocolate Factory of
Happiness in East Switzerland, opened its doors to the public. Installed right
next to the company’s headquarters and covering an area of approximately
2,000 m2, this visitors’ centre – a spectacular architectonic structure – offers an entire
world of chocolate experience.
An attractive discovery tour marked by interactivity, culinary sensuality, emotionality
and lots of interesting facts allows adults and children to have a closer look on the
exciting and fascinating processes of chocolate manufacturing. The discovery
tour starts with a cinema movie followed by a tour in the raw material zone.
Finally, the visitor is guided to the magic sluice of happiness
where the discovery tour is crowned by chocolate moulding and baking courses,
a new shop and a café.
The roofed patio offers terraces on two different levels inviting visitors to relax and
enjoy the ambience.
The new, two-storey structure has been provided by Rubner Objektbau
frame construction and represents the attractive frontage of the Chocolarium.
The entrance, the foyer, the ticket desks, the shop and the café are all installed in
this area. The upper floor houses event rooms and the administrative offices of the
The roof and the ceilings of the structure are made of cross laminated timber
elements and supported by round laminated timber columns with steel beams.
The architectonically highly distinctive and characteristic outer shell of the building
that is made of cantilevered, vertically and wavelike arranged Kerto laminated
veneer lumber elements impressively symbolises the flow of chocolate.
The almost 50 m long passerelle, a two-piece truss bridge made of laminated
timber that joins the new construction to the factory building, concludes the
Timber engineering: Rubner Holzbau
Pictures: Maestrani, www.foto-aldente.net